Kezia Williams is Head of Theatrical Distribution I Entertainment One UK, has explained that when it comes to defining a target audience it will affect the 'where' and 'how' of the marketing campaign. The first thing you can do is by looking and evaluating similar films in the past often referred to as 'comparable films'. After research and gathering lots of data they will be able to see the audience on similar films. The type of data they will look at is the demographic data such as if it is popular amongst males or females, what age group does it appeal to while also analysing cinema-going trends. Box office information is also important as it illustrates regional data. Once you understand the audience of those comparable films you can start to talk about the differences and similarities between those films and the film that you're working on.
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