What?
It is important to pick out the key themes and the hooks and what is going to really excite and engage your audience. You must be able to identify the selling points and the target audience fairly early on and also important to identify any challenges that you might need to overcome them. Once you have your strength and challenges outlined that will then allow you and determine how you can work to position your film in the market. the selling points could consist of the cast a director that may have a certain cache for a certain audience that you may want to be the spearhead of the campaign.
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