PLANNING: TARGET AUDIENCE QUESTIONNAIRE

 Before brainstorming any fundamental storyline we thought it would be wise to evaluate our target audience and see their needs and desires. In order to find out my target audiences reaction to this type of film, I needed to know how they would feel about my chosen genre of film and used Google Forms to retrieve this information.  I also use this platform in my previous A1 work so I was able to navigate fluently throughout the interface which resulted in me being more effective in fixing together the questions and results.  

PLANNING: SIMILLAR FILMS

SIMILIAR FIMLS by Harrison Allman-Varty

PLANNING: TREATMENT

Our film 'Charlotte' is about a group of teenage friends who seek adventure at the abandoned school, Claremont for Princess Charlotte's ghost. They set out on their risky adventure to the death place of Charlotte on the anniversary of when she died. Emily, the paranormal expert gathers her friends Jack and Gibby to join her on her quest to communicate with the ghost where they are truly pushed to their limits.

Later on in the production, the viewer sees a distressed Emily who is unlucky enough to be separated from the group where she herself discovered that the once-friendly spirit may not possess those qualities any more. The pace and intensity of the film is then drastically increased as they race against the odds and time to find Emily before the demon of Claremont takes Emily away and is lost forever.

We will use this treatment as the baseline for our film and helps to explain the narrative of the production in a simple form. This allows the directors to refer to the treatment so they don't stray away from the main storyline.

We watched Frank Ash, a BBC Creative Consultant, and learned of the topline and big questions.

PLANNING: CASTING

 

PLANNING: MINDMAP

PLANNING: LOCATION RECCE

 

PLANNING: PROPS LIST

 

PLANNING: HOW OUR PRODUCTION RELATES TO SOCIAL GROUPS OR ISSUES

 Pinterest

I have used Pinterest to gather an image that relates to my productions. The type of audience who will want to watch my trailer will be able to identify where most the images have been sourced. This will help to reinforce my audience base and will help attract and target my trailer more specifically at those who enjoy horror productions.

PLANNING: GENRE CODES AND CONVENTIONS

The horror genre has a set of codes and conventions. In order to identify them, I researched a number of horror films. Amongst other conventions I identified the following: 

Paranormal Activity 

The Blair Witch Project